PEOPLE DON'T READ COPY
I know, it's shocking for a copywriter to admit that. Most people skim, stopping only at bold headlines or cool pictures. If they stop to read, they're disappointed because it's just blah blah blah—copy that makes your eyes glaze over because it doesn't say anything. No one wants to read that crap.
After writing webcopy for 10+ years and teaching writing seminars, this is what I've learned:
Blah blah blah is fake, wastes time, and drives people away.
Worse still, all that nothing costs your business money. If you want to engage your audience and convert, you need copy that is worth their time. No fluff. No filler. No blah blah blah.
UNLESS YOU SAY SOMETHING REAL
Maybe you've seen this company description before: "We're an innovative company that's passionate about what we do..."
BORING.
Everyone says the same thing—No one stands out. And if you don't stand out, you don't sell. It doesn't say anything. It's not real. It's just a floating idea. At best, no one reads/cares about fluff like that. At worst, they find it dishonest.
And if there's one thing that the modern consumer hates, it's a company that lies to them.
I help companies be honest in their narrative and stand out from among their peers.
My name is Ivor Lee. I'm here to help you say something real.
HOW I CAN HELP
INFORMATION ARCHITECTURE
Through understanding user needs, behavior, and psychology, I help determine the best way to present the right information to a potential customer.
SITE AUDITS
I comb through your site for areas that are strong and can be reinforced, as well as weak areas that need improvement and recommend actions.
COPYWRITING
Tangible copy that is tailored for your target audience, taps into their pain points and shows you as the solution to their problems. No fluff.
MY PROCESS
This is a preview of what it's like to work with me. If I do my job right you won't even notice me in your new copy.
// 01
MEET AND GREET
Before we get started, I want to know if we're going to be a good fit. Do our philosophies/personalities mesh? On our initial call, we'll talk about the scope of your project and get to know each other a bit better.
// 02
PROPOSAL
After our chat, I'll have an idea of how I can help. I provide a proposal that includes my expectations that need to be met for the project to work, the items I'll deliver, the earliest start date, and a quote. Half the project fee is required up front so I can reserve time for your project.
// 03
RESEARCH
Good copy comes from understanding your identity, what makes you special, and who you're competing against. I take special care to understand who your customers are, what kind of pain points they experience, and the language they use to describe your solution.
// 04
COPYWRITING
I turn the research into copy. I take those pain points your customers feel and show them the remedy is you. During this phase I create lo-fi wireframes that show where the copy will sit on the page. We'll go through a few revisions and drafts because good writing is rewriting.
// 05
HANDOFF
Only very light revisions will be done at this phase and the copywriting is finished. Your development team will get final drafts and instructions on how to proceed. With the wireframes, they'll be able to use the copy in their vision of site design.